Building Brands since 1986
We are a family owned and operated business that has been distributing non-alcoholic beverages and snacks in New York City, Long Island, and Westchester for over 35 years. With our recipe for success, we have a proven track record of building non-alcoholic and snack brands in New York.
“If you can make it in New York, you can make it anywhere.”
Years of Service
0
+
Brands
0
+
Products
0
+
Customers
0
K+
Customers will experience the Big Geyser difference
From product selection to in-store merchandising Big Geyser has you covered. We will provide you with a dedicated account manager, next-day delivery, in-store merchandising, online/phone support, and more.
To Join our winning team
Complete an employment application today and see if you have what it takes to be selected to join our winning team.
New York Born Made
We were founded by Irving “Hal” Hershkowitz, who was a legend in the beverage industry. What started out as a small operation from the trunk of his car, has turned into one of the largest and most respected distributors in the United States.
We are proud of our fleet of 125+ delivery vehicles, 100+ merchandisers, and 125+ sales professionals throughout New York.
Our portfolio represents some of the largest beverage manufacturers in the world including C4 Energy, Calypso, Celsius, Electrolit, Essentia, Hal’s New York, Poppi Soda, Sparkling Ice, Super Coffee, and many other fine brands.
Supplier Partner Testimonial
Big Geyser is truly best-in-class, both in execution and in partnership. Their expertise in route-to-market, service excellence, and brand building sets the distributor partner standard.
What makes them exceptional is how they operate as both a distributor and an advisor, sharing insights, challenging us to think bigger, and helping us become a stronger brand through their deep, industry-leading experience.
Simply put, Big Geyser doesn’t just move cases; they build brands!
Proud Partner,
Big Geyser continues to set the bar on building brands and leading best practices in distribution. Posting double digit growth year over a year with Celsius Energy in New York, and gaining a 19 share in the most competitive market and category in the country,
(Circana 4 week ending 10/5/25. MULO-C).
Is an amazing testament to the dedication and passion you ALL have about winning.
Thank you for all you do.
Keep pushing.
Big Geyser are the Kings of distribution of New York! They were strong when we were building Honest Tea in the early 2000’s. But they’ve only gotten better since then - they have invested in their people, their brands, their systems and their relationships, not to mention expanded their territory. In the most competitive beverage market in the USA, no other distributor comes close.
C4 Energy Launched with Big Geyser in Spring 2019. Of the 100’s Distributors I have kicked off, this was unique. The room was filled with energy and excitement. The team was hungry and motivated. The leadership was engaged and gracious. The intensity remains as strong as day one. The team is relentless in the pursuit of greatness for their brands. They are the best in the business, building brands and fueling categories. “I wish every distributor was as passionate about our success as Big Geyser.” _Hagen Panton
I have had the privilege of partnering with Big Geyser for over 20 years as a supplier, and during that time, I’ve witnessed firsthand the company’s unwavering commitment to excellence. Their dedication to brand building, execution, and long-term growth is truly second to none.
What sets Big Geyser apart is not only their operational excellence but also the strong, trust-based relationships they have cultivated with retail partners and local store owners throughout the New York Metro area. Their deep understanding of the marketplace, coupled with their ability to deliver results consistently, has made them an invaluable partner and a true leader in the industry.
In their nearly 40 years in business, Big Geyser has built a well-earned reputation as the premier non-alcoholic beverage distributor in the United States. Their passion, professionalism, and integrity are evident in every interaction, and I can confidently say they exemplify what it means to be best in class.
It has been an honor to collaborate with the Big Geyser team, and I look forward to continuing our successful partnership for many years to come.
