In a move that will give Spindrift a deeper presence in the New York metro area, the sparkling water company today announced a long-term distribution deal with DSD giant Big Geyser.
Although Big Geyser counts several different seltzers and flavored waters among its portfolio, COO Jerry Reda told BevNET Thursday that “there is nothing like Spindrift” in the distributor’s product set. Low-calorie and made with real fruit juice, Spindrift, he said, is a serious competitor to the stagnating big soda business.
“We feel that Spindrift may very well be the future of the carbonated soft drink business,” Reda said. “Coke and Dr. Pepper are not exactly setting the world on fire right now. But there is a serious point of difference with Spindrift.”
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